In many instances our first contact in a health community is with clinicians who are passionate about maintaining and improving the service they offer. Even in those cases where the Trust or the PCT was the initial contact our commitment remains the same – to work in close partnership with clinicians.

Clinical staff are those with the real expertise, the closest relationship to the patient and the in depth knowledge of the latest developments in technology and practice. It would be unthinkable therefore, not to insist on clinicians being central to our clinical, management and business models.

Our clinical models are tailored to the type of service and the needs of the local population but are essentially agreed with the local clinicians through a series of workshops and seminars. The model is multi-disciplinary and team based, with a strong emphasis on outcome measurement.

The management model is one of participation and engagement. Each venture may be structured differently according to the local circumstances but the key principle is that clinicians are in the ‘driving seat’. We have moved radically away from the model of the Clinical Director in many hospitals where it was simply done on a rotation basis. Instead we appoint to proper substantive roles, according to ability, and then pay appropriate commercial salaries.

The business model we use is based on the principle of ‘goal alignment’. In other words we put in place incentives which make the success of the centre, the common goal of the clinicians, managers, support staff and administrators. This means that clinical staff maximise their personal income and simplify their working life as a result of partnering with Euromedic UK.